Aldous Huxley on Mass Psychology and Media

"If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it." Edward Bernays

"“To suppress a rebellion, it is not necessary to act violently. Methods like Hitler's are outdated. It suffices to create such a strong collective conditioning that the very thought of rebellion no longer arises in people's minds. The ideal would be to shape people from birth and restrict their innate biological abilities. Afterwards, one would continue with conditioning and strictly reduce education to the acquisition of professional skills. An uneducated person has a limited horizon, and the more their thinking is confined to mediocre aspirations, the less capable they are of rebelling. We must ensure that access to science becomes increasingly difficult and elitist, that a divide forms between people and science, and that information for the general public contains no subversive content. Above all, no philosophy. Here too, we must use the power of persuasion, not open violence. On television, large-scale entertainment programs are broadcast that appeal exclusively to feelings or instincts. The mind will be occupied with the useless and playful. They can distract their minds from thinking through constant chatter and music. We will place sexuality at the very top of a person's interest list. There is no better social tranquilizer. In general, we will do this so that the serious part of existence is eliminated, everything valuable is ridiculed, and frivolity is constantly supported, so that public euphoria becomes the measure of human happiness and a model of freedom. In this way, conditioning leads to such integration that our only fear is being excluded from the system and thus losing access to the conditions necessary for happiness. The mass person thus formed must be treated as what he is: like a cow, and one must care for him like a herd. Everything that leads to the apathy of his clear mind is a public good, and everything that could awaken this good must be mocked, suppressed, and fought. Any doctrine questioning the system must be branded as subversive and terrorist. And those who support it will then be treated as terrorists.”" Günther Anders