Quote About Leadership and Influence by Edward Bernays

„People want to go where they wanted to be led.“

Edward BernaysA quote by Edward Bernays about leadership, influence, and the impact of communication on human behavior.
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Edward L. Bernays was an American pioneer in public relations and mass communication. He is regarded as one of the founders of the modern PR industry.

The quote explores how leadership and influence shape human behavior and is often considered in the context of modern public relations.


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Edward Bernays quote about leadership and influence

Edward Louis Bernays (1891–1995) was an Austrian-American public relations consultant and author. He is considered the father of public relations and developed techniques for manipulating public opinion. Bernays combined psychology with advertising and greatly influenced modern marketing and communication practices.

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"Society wants people to travel on fixed tracks. That way, you know where they’ll end up in an hour. This is more predictable than if they were to walk. It’s a disaster if they veer off onto a path into the woods halfway through the journey: Where will that get us? What about our efficiency? What about our dominance in the global market?" Hans-Peter Dürr
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"Well, of course, the people don't want war. (...) But ultimately, it is the leaders of a country who determine policy, and it is always easy to get the people to go along with it, whether it is a democracy, a fascist dictatorship, a parliament, or a communist dictatorship." Hermann Göring
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